Positioning strategies for agencies
What Even Is Positioning? Let’s start with a super simple example. Imagine you walk into a mall, and you see two coffee shops right next to each other. The first…
Future of digital positioning
Let’s Start With A Story You’ll Recognize Remember the lemonade stand you had as a kid? You probably drew a big, messy sign with pink marker. Stuck it right by…
Positioning frameworks for businesses
Hey, have you ever walked into a grocery store and grabbed the same brand of peanut butter you’ve bought since you were a kid, without even looking at the price?…
Positioning using storytelling
Imagine you’re wandering around a Saturday farmers market. The sun’s out, you’re craving something sweet. There are 10 stalls selling honey. All of them have jars that look almost the…
Market positioning strategies for startups
What Is Market Positioning, Really? Think of a busy Saturday farmer’s market first. You’ve got 10 lemonade stands all lined up in a row. Every single one sells lemonade. But…
Positioning for personal brands
Introduction You know that feeling when you meet someone new at a party, and they ask what you do? You say a word like “marketer” or “writer” or “coach”, and…
Positioning for local businesses
What Is Positioning For Local Businesses, Really? Let’s start with a super simple example. You live in a town with two bakeries. Both sell sourdough, both open at 7am, both…
Market leadership case studies
What Is Market Leadership, Anyway? Most people think being a market leader just means selling the most stuff. That’s part of it, sure. But it’s way more than that. A…
Building trust in communities
What is community trust, really? Imagine you just moved to a new neighborhood. You don’t know anyone yet. One afternoon, you’re trying to hang a shelf, and you realize you…
Community-based product development
What Is Community-Based Product Development? Imagine you really want a new lunchbox for school. The one you have now leaks, the zipper breaks all the time, and it’s too small…