Leverage frameworks for beginners
Let’s start with a quick story about my cousin Jake. He’s 19, just finished his first year of community college, and decided last summer he wanted to learn to code.…
Leverage tools comparison
Last weekend, I spent 20 minutes trying to loosen a rusted bolt on my bike with my bare hands. My palms were red, my fingers ached, and the bolt didn’t…
Trust signals for e-commerce
What Are Trust Signals For E-commerce, Anyway? Let’s start with a super simple example. Imagine you’re walking down a street you’ve never been to before. You see two lemonade stands.…
Building credibility for new brands
Last year, my cousin Riley launched a small online store selling hand-dyed tote bags. She spent weeks perfecting the dye recipes, took cute photos of each bag, set up a…
Credibility signals for conversions
What Are Credibility Signals For Conversions (And Why Should You Care)? Let’s start with a story a 5-year-old would get. Imagine you’re walking down the street with a dollar in…
Trust vs branding difference
First, Let’s Get on the Same Page Think of the last time you bought something you were a little scared to mess up. Maybe a car seat for your niece.…
Social proof implementation guide
Last week I was trying to pick a new coffee shop to work from. I pulled up Google Maps, saw 4 options near me. One had 2 stars and 3…
Trust-building using content
You know that weird, squirmy feeling you get when a stranger walks up to you on the street and immediately asks for your phone number? Or when a salesperson corners…
Trust-building strategies for startups
What Trust Means For Your Startup (Spoiler: It’s Not Just A Buzzword) Let me tell you about my friend Jake. Two years ago,he quit his job to start a coffee…
Trust-building frameworks
What is trust, anyway? Let’s start super simple. Trust is just believing that someone (or something) won’t let you down. That’s it. No fancy definitions, no big words you need…