Digital Business & Growth
Advantage through personal brand
Introduction Imagine you are at a party and everyone knows you for one thing – maybe you are the person…
Advantage Stacking Strategies
What is Advantage Stacking? Imagine you are building a tower out of blocks. One block on its own can hold…
Knowledge Advantage Strategies
What is a Knowledge Advantage? Imagine you have a toolbox. Everyone else in the room has a hammer and a…
Building edge through design
Why design matters more than you think When you look at a product, a website, or even a simple flyer,…
Advantage through Content Distribution
What is content distribution and why it matters Imagine you baked a fresh chocolate cake. It smells great, looks great,…
Building Advantage through Consistency
Why Consistency Beats Flashy Tricks Imagine you’re trying to learn to ride a bike. You could watch a fancy video…
Advantage Stacking Frameworks
What Is an Advantage Stacking Framework? Imagine you have a toolbox. Inside you find a hammer, a screwdriver, a wrench,…
Advantage through trust
Why trust matters more than you think Imagine you’re buying a used car from a neighbour. You can’t open the…
Advantage through data insights
Introduction Imagine you have a garden. You plant seeds, water them, and wait. After a while you see which plants…
Content velocity as an advantage
What is content velocity? Imagine you have a bike and you want to go somewhere fast. The faster you pedal,…