Digital Business & Growth
Positioning through content marketing
Imagine you walk into a grocery store. The snack aisle is packed. 12 brands of peanut butter sit on the…
Market differentiation strategies
Let’s Start With a Lemonade Stand Story Imagine it’s a scorching hot Saturday in July. You drag a folding table…
Positioning for startups in India
What Is Positioning, Really? Imagine you’re walking through Sarojini Market in Delhi on a Sunday. There are 50 stalls selling…
Building a strong market identity
What is market identity, really? Imagine you’re walking down a street with two lemonade stands. Both sell lemonade for $2…
Positioning case studies
What Is Positioning, Anyway? (Let’s Keep It Super Simple) You’ve probably heard people throw around the word “positioning” in business…
Positioning for digital products
What Is Positioning For Digital Products, Really? You know that gut-punch feeling. You spend months building a great digital product….
# Positioning through innovation
You know that feeling when you walk down a grocery store cereal aisle, and every box looks exactly the same?…
Positioning for service businesses
What Positioning For Service Businesses Actually Means Let’s start with a super simple story. Imagine you’re hungry, and you walk…
Positioning vs marketing difference
Let’s Start With a Lemonade Stand Story Timmy is 10 years old. He lives on Maple Street. Every summer, he…
Brand positioning frameworks
Wait, What Is Brand Positioning Anyway? Let me tell you a quick story from when I was 8 years old….