Digital Business & Growth
Competitive advantage strategies
Let’s Start With a Super Simple Lemonade Stand Story You know how when you’re a kid, you set up a…
Positioning strategies for agencies
What Even Is Positioning? Let’s start with a super simple example. Imagine you walk into a mall, and you see…
Future of digital positioning
Let’s Start With A Story You’ll Recognize Remember the lemonade stand you had as a kid? You probably drew a…
Positioning frameworks for businesses
Hey, have you ever walked into a grocery store and grabbed the same brand of peanut butter you’ve bought since…
Positioning using storytelling
Imagine you’re wandering around a Saturday farmers market. The sun’s out, you’re craving something sweet. There are 10 stalls selling…
Market positioning strategies for startups
What Is Market Positioning, Really? Think of a busy Saturday farmer’s market first. You’ve got 10 lemonade stands all lined…
Positioning for personal brands
Introduction You know that feeling when you meet someone new at a party, and they ask what you do? You…
Positioning for local businesses
What Is Positioning For Local Businesses, Really? Let’s start with a super simple example. You live in a town with…
Market leadership case studies
What Is Market Leadership, Anyway? Most people think being a market leader just means selling the most stuff. That’s part…
Building trust in communities
What is community trust, really? Imagine you just moved to a new neighborhood. You don’t know anyone yet. One afternoon,…