Positioning
Personal brand positioning case studies
Personal brand positioning case studies are one of the most powerful tools for anyone looking to build a memorable, profitable…
Positioning case studies
What Is Positioning, Anyway? (Let’s Keep It Super Simple) You’ve probably heard people throw around the word “positioning” in business…
Positioning for digital products
What Is Positioning For Digital Products, Really? You know that gut-punch feeling. You spend months building a great digital product….
# Positioning through innovation
You know that feeling when you walk down a grocery store cereal aisle, and every box looks exactly the same?…
Positioning for service businesses
What Positioning For Service Businesses Actually Means Let’s start with a super simple story. Imagine you’re hungry, and you walk…
Positioning vs marketing difference
Let’s Start With a Lemonade Stand Story Timmy is 10 years old. He lives on Maple Street. Every summer, he…
Brand positioning frameworks
Wait, What Is Brand Positioning Anyway? Let me tell you a quick story from when I was 8 years old….
Positioning strategies for agencies
What Even Is Positioning? Let’s start with a super simple example. Imagine you walk into a mall, and you see…
Future of digital positioning
Let’s Start With A Story You’ll Recognize Remember the lemonade stand you had as a kid? You probably drew a…
Positioning frameworks for businesses
Hey, have you ever walked into a grocery store and grabbed the same brand of peanut butter you’ve bought since…