Positioning
Positioning using storytelling
Imagine you’re wandering around a Saturday farmers market. The sun’s out, you’re craving something sweet. There are 10 stalls selling…
Market positioning strategies for startups
What Is Market Positioning, Really? Think of a busy Saturday farmer’s market first. You’ve got 10 lemonade stands all lined…
Positioning for personal brands
Introduction You know that feeling when you meet someone new at a party, and they ask what you do? You…
Positioning for local businesses
What Is Positioning For Local Businesses, Really? Let’s start with a super simple example. You live in a town with…
High-value service positioning
In today’s crowded marketplace, simply offering a service isn’t enough—you have to position it as high value. High‑value service positioning…
Premium Positioning for Agencies
In a crowded digital marketplace, agencies are fighting for the same clients, the same budgets, and the same headlines. Premium…
Content Positioning Strategies
In today’s saturated digital landscape, merely creating great content is no longer enough. Content positioning strategies—the deliberate tactics that determine…